OEM Advertising Is Successful by Default

No one will be surprised if Mobupps says people use smartphones daily. Mobile phones contain applications that help users fulfill everyday tasks: purchases, travel, finances, entertainment, fitness, or education.

Phone screen time, unsurprisingly, varies across generations from 4 to 7 hours per day. Millennials spend the most time on their phones, and boomers spend the least. It obviously turns out a lot of time a year and in life. 

You ask, what Mobupps wanted to say with this? And the fact it is OEM advertising that contributes to the development of the advertising industry on mobile devices. It is valuable for mobile marketers, publishers, and application developers.

Let’s take a closer look at OEM advertising as a marketing strategy for attracting users.

What is an Original Equipment Manufacturer (OEM)?

Pic.1 – OEM-partners

The abbreviation OEM or original equipment manufacturer refers to brands such as Samsung, Oppo, Vivo, Xiaomi, Huawei, and many more. These companies have developed their app stores that help collect audience datasets and real-time insights. What does it give advertisers? This helps to get quality user acquisition, premium ad placement, and lead generation. Applications in this environment are considered fraud-free, which is good news.

OEMs produce their own devices with specific features and built-in specifications. What does this give brands? Opportunity to target OEM-based advertising to a broader potential audience.

The two major mobile app stores, Google Play Store and Apple App Store offer users 5.4 million different applications. OEMs are an alternative solution with slightly less coverage, but they are gradually carving out a niche in the market.

Pic. 2 – Number of apps available in leading app stores as of 1st quarter 2022

OEM Advertising Benefits

OEM advertising has revolutionized digital marketing with quality ad spend, inspiring advertisers to move towards more effective branding and performance opportunities.

  1. The OEM has full control over all aspects of advertising. Full transparency and the absence of intermediaries lead to the absence of fraud.
  2. New audience reach and rapid growth. Advertisers get users’ stories and insights, buying behavior and patterns, time spent by users, device price, and various related activities. Accordingly, you can prepare a campaign for a specific audience of users.
  3. OEM advertising allows advertisers to optimize personalized campaigns based on user behavior. In this way, advertisers can use ad spend efficiently and receive additional ROAS as well as provide high-quality coverage and higher campaign performance. This will make it easier to reach your user acquisition goals and increase your return on ad spend.
  4. Opportunities for recognition and promotion of the application OEMs make tempting offers to marketers to promote their apps in a user-friendly way. This is done to gain the trust of advertisers and become their preferred leading platform for promoting applications in the target niche.


OEM advertising is becoming one of the most effective advertising strategies for brands looking to develop and grow. Brands use OEM advertising because it is focused on mobile devices, which users rarely part with.

Mobupps actively supports this type of advertising and cooperates with OEM partners. App developers and advertisers who partner with OEM partners enjoy higher ROI and access to a larger untapped audience.

New generation marketers are looking for alternative advertising channels. The impact of mobile advertising on the future of advertising will be significant as it focuses on users. 

If you don’t know how to start working with OEM, then Mobupps can just help you create a successful advertising campaign.