Mobupps, a global leader in mobile advertising and technology solutions, proudly announces four prestigious wins at the Datamatixx Awards by Adgully, recognizing the company’s innovation in programmatic technology, real-time data activation, and marketing automation.

Mobupps earned:

• Gold in Excellent Publisher-Side Data Platform category for i/RTB, Mobupps’ real-time bidding platform that improves media trading efficiency and optimizes media fees with direct access to thousands of publishers and 100+ major SSPs and DSPs worldwide.
• Gold in Best Use of Technology by an Agency category for MAFO, Mobupps’ in-house technology for external campaign management and internal business processes automation, built to streamline complex performance workflows
• Silver in Excellence in Real-Time Data-Driven Marketing category for the CASHe campaign: Mobupps enabled CASHe to adapt campaigns instantly based on live user behaviour, maximizing acquisition efficiency, reducing wastage, and delivering highly relevant messaging, driving significant uplift in conversions and engagement.
• Silver in Excellence in Data-Driven Marketing Automation category for the CASHe campaign: Mobupps powered automated audience segmentation, personalized messaging, and performance optimization, scaling CASHe’s marketing efforts with minimal manual intervention, improving LTV, and lowering acquisition costs.

These awards underscore Mobupps’ ability to blend cutting-edge programmatic tools with data intelligence to deliver top-tier results for partners in competitive markets.

"This recognition is a proud moment for us at CASHe. As a digital-first financial services platform, innovation and data-led marketing are at the core of how we serve our customers. Mobupps’ technology and expertise have helped us scale with precision and impact — a true testament to the power of innovation and collaboration." – Komal Chheda, Executive Vice President - Growth | Strategic Alliances & Partnerships & Customer Service, CASHe

Mobupps’ proprietary platforms are at the heart of these achievements. For the CASHe campaign, Mobupps leveraged MAFO to harness real-time behavioral and transactional data, instantly adapting campaigns for precision targeting.

"Winning top industry recognition for implementing proprietary technology is a proud moment for the entire Mobupps team. MAFO, our anti-fraud and optimization platform, and i/RTB, a real-time bidding platform, have played a vital role in delivering impactful results for advertisers and publishers worldwide. We couldn’t be more thrilled with the success of our innovative CashE campaign. Our team made MAFO the driving force behind CASHe’s performance strategy, uniting real-time fraud prevention, dynamic media mix modelling, and automated optimization. By leveraging AI-driven targeting and pre-bid fraud control, we helped CASHe scale efficiently while protecting trust, compliance, and performance in India’s fintech. I’m deeply grateful to our partners and our incredible team for making these milestones possible, and excited to continue shaping the future of mobile advertising together." – Yaron Tomchin, Chief Executive Officer, Mobupps

With this recognition, Mobupps reinforces its position as a frontrunner in data-driven mobile advertising, showing how innovation, transparency, and strategic partnerships can redefine performance in the digital age.

About Mobupps

Mobupps is a global frontrunner in mobile advertising and technology solutions. With a legacy spanning over 16 years, Mobupps is a trusted name in the industry, tailoring marketing campaigns to the unique needs of businesses and offering solutions that integrate seamlessly across various industries and platforms. By leveraging our extensive network and in-house technologies, marketers can enhance user engagement, optimize campaigns, and achieve measurable growth.  Learn more at www.mobupps.com or contact marketing@mobupps.com.