Mobupps Launches MAFO Growth Hub for Advertisers and Publishers
February 2026 — Mobupps, a global leading adtech company, today announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimization through automation and AI-powered intelligence.
The MAFO Growth Hub introduces a powerful, unified environment built to support both advertisers and publishers with advanced analytics, automated reporting, and actionable intelligence. By combining performance visibility, financial transparency, and AI-driven recommendations, the Growth Hub eliminates operational friction and enables faster, data-driven decision-making at scale.
Powered by ECHO AI, the Growth Hub continuously analyzes campaign performance, traffic behaviour, and financial data to surface insights, identify inefficiencies, and recommend optimization opportunities in real time. This allows both advertisers and publishers to move from reactive management to proactive growth within a single centralized platform.
Publishers often struggle with limited visibility into performance discrepancies, delayed reporting, and late detection of traffic quality issues that can impact revenue. The MAFO Growth Hub addresses these challenges by providing real-time access to traffic and financial data, enabling faster and more informed decision-making. The platform delivers detailed traffic reports, trend analysis, and key performance metrics to help optimize quality and maximize revenue.
Beyond performance insights, publishers gain full financial transparency through a dedicated finance section where they can track payment status in real time, upload invoices directly within the platform, and monitor invoice approval progress without relying on manual communication. This structured financial workflow reduces uncertainty, accelerates payment processes, and minimizes operational friction.
Built-in alert systems notify publishers when capped clicks or impressions exceed defined thresholds or when installs are flagged for potential fraud, allowing immediate corrective action.
Combined with enhanced campaign visibility and ECHO AI-powered recommendations, the MAFO Growth Hub helps publishers improve efficiency, protect performance, and scale with confidence.
Advertisers often deal with fragmented data sources, delayed reporting, and limited flexibility when analyzing campaign performance across GEOs, operating systems, and offers. In many MMP dashboards, cost data is not fully visible, requiring advertisers to calculate spend manually across multiple systems.
The MAFO Growth Hub is designed to solve these challenges by providing a centralized performance environment with full analytical independence, including complete visibility into revenue and spend in one place. This gives advertisers a clear, real-time view of profitability without relying on external calculations or reconciliations.
The platform offers a comprehensive dashboard where advertisers can track revenue by GEO, analyze OS distribution, monitor top-performing offers, and apply custom date ranges for deeper performance evaluation. This enables faster identification of growth opportunities and more agile campaign optimization.
Advanced reporting capabilities allow advertisers to generate and export reports with full control over filters, statistics, calculations, and time intervals. Reports can be downloaded in CSV format or generated automatically, supporting internal analytics workflows and business intelligence systems without manual involvement.
Yaron Tomchin, CEO of Mobupps, says, “The launch of the MAFO Growth Hub represents a major evolution of MAFO. Advertisers and publishers need clarity, speed, and control, and the Growth Hub delivers exactly that. By combining transparency, automation, and AI-powered intelligence, we’re giving our partners the ability to make faster decisions, optimize proactively, and scale with confidence. This strategic infrastructure upgrade is designed to support long-term, performance-driven growth.”
Rashid Galimov, CTO of Mobupps, says, “The MAFO Growth Hub leverages ECHO AI to continuously process vast streams of campaign, traffic, and financial data. Our system detects anomalies, identifies inefficiencies, and generates actionable recommendations in real time, enabling true predictive optimization. Technically, it’s designed to eliminate manual bottlenecks, integrate seamlessly with APIs and BI tools, and provide both advertisers and publishers with an independent AI-driven intelligence solution.”
With the launch of the MAFO Growth Hub, Mobupps continues to invest in technology that removes operational friction and gives existing clients direct access to the data they need to grow.
By combining transparency, automation, and AI-driven insights, the MAFO Growth Hub enables advertisers and publishers to move faster, optimize smarter, and scale campaigns with confidence.
About Mobupps
Mobupps is a leading technology company with a legacy spanning over 16 years, offering a best-in-class platform that seamlessly connects advertisers and publishers. Backed by strong in-house R&D, Mobupps has been among the early AI adopters, leveraging advanced automation into both product offerings and operations. Mobupps product stack, including MAFO, i/RTB & MobuppsX, empowers marketers to streamline operations, optimize campaigns & achieve measurable growth.
Media: marketing@mobupps.com
February 2026 — Mobupps, a global leading adtech company, today announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimization through automation and AI-powered intelligence.
The MAFO Growth Hub introduces a powerful, unified environment built to support both advertisers and publishers with advanced analytics, automated reporting, and actionable intelligence. By combining performance visibility, financial transparency, and AI-driven recommendations, the Growth Hub eliminates operational friction and enables faster, data-driven decision-making at scale.
Powered by ECHO AI, the Growth Hub continuously analyzes campaign performance, traffic behaviour, and financial data to surface insights, identify inefficiencies, and recommend optimization opportunities in real time. This allows both advertisers and publishers to move from reactive management to proactive growth within a single centralized platform.
Publishers often struggle with limited visibility into performance discrepancies, delayed reporting, and late detection of traffic quality issues that can impact revenue. The MAFO Growth Hub addresses these challenges by providing real-time access to traffic and financial data, enabling faster and more informed decision-making. The platform delivers detailed traffic reports, trend analysis, and key performance metrics to help optimize quality and maximize revenue.
Beyond performance insights, publishers gain full financial transparency through a dedicated finance section where they can track payment status in real time, upload invoices directly within the platform, and monitor invoice approval progress without relying on manual communication. This structured financial workflow reduces uncertainty, accelerates payment processes, and minimizes operational friction.
Built-in alert systems notify publishers when capped clicks or impressions exceed defined thresholds or when installs are flagged for potential fraud, allowing immediate corrective action.
Combined with enhanced campaign visibility and ECHO AI-powered recommendations, the MAFO Growth Hub helps publishers improve efficiency, protect performance, and scale with confidence.
Advertisers often deal with fragmented data sources, delayed reporting, and limited flexibility when analyzing campaign performance across GEOs, operating systems, and offers. In many MMP dashboards, cost data is not fully visible, requiring advertisers to calculate spend manually across multiple systems.
The MAFO Growth Hub is designed to solve these challenges by providing a centralized performance environment with full analytical independence, including complete visibility into revenue and spend in one place. This gives advertisers a clear, real-time view of profitability without relying on external calculations or reconciliations.
The platform offers a comprehensive dashboard where advertisers can track revenue by GEO, analyze OS distribution, monitor top-performing offers, and apply custom date ranges for deeper performance evaluation. This enables faster identification of growth opportunities and more agile campaign optimization.
Advanced reporting capabilities allow advertisers to generate and export reports with full control over filters, statistics, calculations, and time intervals. Reports can be downloaded in CSV format or generated automatically, supporting internal analytics workflows and business intelligence systems without manual involvement.
Yaron Tomchin, CEO of Mobupps, says, “The launch of the MAFO Growth Hub represents a major evolution of MAFO. Advertisers and publishers need clarity, speed, and control, and the Growth Hub delivers exactly that. By combining transparency, automation, and AI-powered intelligence, we’re giving our partners the ability to make faster decisions, optimize proactively, and scale with confidence. This strategic infrastructure upgrade is designed to support long-term, performance-driven growth.”
Rashid Galimov, CTO of Mobupps, says, “The MAFO Growth Hub leverages ECHO AI to continuously process vast streams of campaign, traffic, and financial data. Our system detects anomalies, identifies inefficiencies, and generates actionable recommendations in real time, enabling true predictive optimization. Technically, it’s designed to eliminate manual bottlenecks, integrate seamlessly with APIs and BI tools, and provide both advertisers and publishers with an independent AI-driven intelligence solution.”
With the launch of the MAFO Growth Hub, Mobupps continues to invest in technology that removes operational friction and gives existing clients direct access to the data they need to grow.
By combining transparency, automation, and AI-driven insights, the MAFO Growth Hub enables advertisers and publishers to move faster, optimize smarter, and scale campaigns with confidence.
About Mobupps
Mobupps is a leading technology company with a legacy spanning over 16 years, offering a best-in-class platform that seamlessly connects advertisers and publishers. Backed by strong in-house R&D, Mobupps has been among the early AI adopters, leveraging advanced automation into both product offerings and operations. Mobupps product stack, including MAFO, i/RTB & MobuppsX, empowers marketers to streamline operations, optimize campaigns & achieve measurable growth.
Media: marketing@mobupps.com
