In SocialPeta’s latest Global Mobile Apps Marketing Trends & Insights White Paper, Mobupps CEO Yaron Tomchin discusses mobile advertising. Transparency, fairness in regulations, and seamless cross-device strategies remain key challenges, but opportunities are emerging in CTV integration, Telegram-based ecosystems, and AI-driven personalization.
Three major trends shaping 2025:
🔹 CTV is the future – More mobile apps integrate with Connected TV, creating a seamless cross-device experience.
🔹 Telegram-based apps are booming – In Europe, mini-apps, bots, and communities on Telegram are unlocking new ways to engage users.
🔹 AI is revolutionizing mobile ads – From predicting user behavior to automating ad creatives, AI is making campaigns more efficient.
Staying ahead requires adaptability, data-driven decision-making, and user-centric approaches. Read the full Yaron's answer below.
In SocialPeta’s latest Global Mobile Apps Marketing Trends & Insights White Paper, Mobupps CEO Yaron Tomchin discusses mobile advertising. Transparency, fairness in regulations, and seamless cross-device strategies remain key challenges, but opportunities are emerging in CTV integration, Telegram-based ecosystems, and AI-driven personalization.
Three major trends shaping 2025:
🔹 CTV is the future – More mobile apps integrate with Connected TV, creating a seamless cross-device experience.
🔹 Telegram-based apps are booming – In Europe, mini-apps, bots, and communities on Telegram are unlocking new ways to engage users.
🔹 AI is revolutionizing mobile ads – From predicting user behavior to automating ad creatives, AI is making campaigns more efficient.
Staying ahead requires adaptability, data-driven decision-making, and user-centric approaches. Read the full Yaron's answer below.
