Black Friday and Cyber Monday are just a few days on the calendar, but it's just the beginning of the biggest shopping season and the most anticipated shopping events worldwide. They have gained widespread popularity among consumers, online consumer-focused retailers, and app development companies.
We tend to associate only retail deals with discounts, but in general, various companies are also not against discount offers. People love a good deal - our genetic code is programmed like this. Scarcity and FOMO also affect us. All these suggestions outweigh our rational side.
Therefore, Black Friday and Cyber Monday give rise to a similar concept for the app development sector. While such companies are typically different from consumer purchasing, there are still opportunities for them to leverage this sales phenomenon. Read on to learn how to increase your chances of a successful Black Friday and Cyber Monday 2023.
What happens during Black Friday & Cyber Monday?
The convergence of Black Friday and Cyber Monday with software companies is becoming increasingly apparent as their industry undergoes significant changes. These changes are primarily driven by growing consumer demand for a shopping experience similar to B2C transactions.
According to McKinsey research, app e-commerce now accounts for more than 18% of the total revenue generated by a typical business enterprise, putting it on par with traditional personal selling and surpassing all other sales channels. This data strongly suggests that Black Friday and Cyber Monday also represent significant and lucrative business opportunities for e-commerce applications.
Also, during this period, apps globally were significantly higher than their daily average compared to the November 2022 average.
Choosing the right discount type
So, you've decided to embark on a holiday campaign, it's time to choose the types of offers, discounts, or promotions that will suit your audience. While you are wondering what kinds of holiday deals would work best for your apps, here are some options to mull over:
1. Limited-Time Discounts
2. Segmented Discounts
3. Hourly Promotions
4. Multi-Buy Offers
5. Extended Warranties
6. Best Sellers Specials
7. Personalized Offers
If you are keen on riding the Black Friday and Cyber Monday wave without slashing prices, you can use the occasion to bolster your company's image. While planning your strategies, don't forget to consider the timing. Depending on your audience's buying habits, you might find it more effective to offer Cyber Monday discounts if your customers tend to make purchases later in the week or after the Black Friday frenzy has settled down.
How to get the word out about Black Friday and Cyber Monday deals?
Once you have settled on the kinds of deals you'd like to offer and the timing that suits your strategy, it is time to put together your marketing and communication plan. After all, if you are putting in the effort to run Black Friday and Cyber Monday campaigns, you will want to ensure it reaches as many potential buyers as possible. You can spread the word about your fantastic deals through all the marketing channels you usually rock, including:
- Personalized Emails: Make personalized emails to inform the buyers about deals tailored to their peculiar purchasing history and preferences. When customers have items lingering in their shopping carts, consider sending them an email featuring upsell and cross-sell offers to encourage them to enhance their average order value.
- Social Media Buzz: Generate excitement and anticipation for your deals by posting regularly on social media platforms, building up the hype. Explore the potential of influencer marketing, especially with micro-influencers, to unveil your app's deals ahead of Black Friday and Cyber Monday, or consider hosting a social media contest. Additionally, leverage strategic hashtags to attract new users and create buzz around your offerings.
- Paid Advertising Campaigns: Consider running paid advertising campaigns that specifically target the main segments of your buyer base, ensuring your message reaches the right audience.
- Black Friday & Cyber Monday Newsletter: Send out a certain holiday newsletter highlighting your best offers or showcasing your creative campaign.
And pro tip: In your Black Friday / Cyber Monday messaging, make sure to emphasize the urgency and scarcity that make deals and discounts so compelling. Creating a sense of limited availability can drive higher engagement and conversions.
How to stand out from the crowd?
All that is left to do is make your final preparations.
- Fortify your website
It would be quite disheartening to invest significant effort in Black Friday and Cyber Monday campaigns, only to find that your website struggles to cope with the expected surge in traffic. Conduct a stress test on your website (or enlist your hosting provider's assistance) to guarantee its stability, functionality, and uninterrupted availability when traffic levels spike.
- Provide excellent customer service
Ensure that your customer service team possesses comprehensive knowledge of the Black Friday and Cyber Monday deals currently in progress. This will empower them to provide prompt, valuable, and unforgettable assistance. Additionally, confirm that your contact information is prominently displayed on your website.
- Give thought to incorporating a "Buy Now, Pay Later" alternative.
Given the current economic challenges, numerous shoppers might be budget-conscious but eager to seize seasonal bargains. By introducing a BNPL (Buy Now, Pay Later) choice, apps can stimulate holiday spending, permitting users to manage their payments at a pace that aligns with their existing financial situation.
So, make sure you're ready to level up your company's marketing on Black Friday and Cyber Monday. If not, contact Mobupps and put your holiday shopping season worries behind you. After all, we know everything about the most productive advertising campaigns on social networks, email, and other promotion methods.
