The mobile advertising industry is at a crossroads. Rising user acquisition costs, stricter privacy laws, and increasingly sophisticated fraud tactics have made it harder than ever for advertisers to drive ROI and for publishers to monetize effectively. What both sides need is a platform that delivers precision, transparency, and trust at scale.

That’s exactly what MAFO (Mobupps Anti-Fraud & Optimization) provides.

What is MAFO?

MAFO is Mobupps’ proprietary growth engine, designed to streamline campaign management, prevent fraud, and optimize monetization through real-time AI and automation. Originally developed as an internal tool, it now serves both advertisers and publishers as a full-scale performance platform.

At its core, MAFO delivers:

• Multi-layered fraud prevention, blocking up to 98.6% of fraud
• AI-driven campaign optimization, ranking traffic sources by ROAS, retention, and quality
• Publisher recommendation engine, matching the right offers with the right inventory
• Transparency-first operations, ensuring visibility into every channel, cost, and conversion

Solving Advertisers’ Pain Points

Marketers today face four major challenges:

• Probabilistic Attribution - makes incremental vs. organic traffic harder to measure
• Fake Events - SDK spoofing and incentivized installs skew performance
• Cannibalization - multiple networks reselling the same users
• Rising CPIs - making ROI goals harder to reach

MAFO addresses all four through self-learning AI and a data-driven rating system that evaluates every channel in real time. With direct PMP and SDK inventory access, advertisers also save costs by cutting out unnecessary resellers.

The result? Real incremental installs, higher retention, and measurable ROI.

Empowering Publishers

For publishers, the challenges look different: limited premium campaigns, delayed validations, and slow payments. MAFO solves these by offering:

• Fast payments (7–45 days vs. the industry’s 45–90 days)
• Early validations for top-performing traffic
• Transparent dashboards with real-time reporting and invoice tracking
• AI-driven matching that rewards quality publishers with higher budgets and better campaigns

With this system, publishers have been able to generate hundreds of thousands of conversions monthly, proving how MAFO scales clean, high-value traffic globally.

The Publisher Recommendation Engine

One of MAFO’s standout features is its Publisher Recommendation Engine, which eliminates manual matching inefficiencies. By analyzing geo, vertical, and engagement data, it automatically pairs publishers with campaigns that are most relevant for their traffic.

This innovation has already delivered:

• 120% revenue growth across all traffic types
• 40% reduction in campaign setup time
• 18% YoY media margin growth

For both advertisers and publishers, this means faster scale, cleaner traffic, and stronger partnerships.

CTV: A Growth Frontier

Connected TV (CTV) is rapidly becoming the new performance battleground. With 90% of households owning multiple CTV devices, it offers 250% better engagement and cross-device attribution.

MAFO brings this channel into performance marketing by offering CPA-based CTV campaigns, a first for many advertisers. Case studies show how CTV campaigns delivered higher Day 7 RoAS, better character creation rates in games, and measurable subscriber growth.

For advertisers, CTV unlocks incremental reach. For publishers, it opens premium monetization opportunities with minimal fraud risk.

Why MAFO?

Whether you’re an advertiser or publisher, MAFO provides:

• Fraud rates below 2% through advanced AI and layered protection
• Faster campaign setup and payments, freeing time and resources
• Direct premium inventory access for cost-effective scaling
• Transparency-first operations with full visibility into performance data
• Cross-device growth opportunities across mobile, web, and CTV

Unlock Growth Intelligence with MAFO

In an industry plagued by inefficiency and mistrust, MAFO stands out as a transparent, AI-powered growth platform. By combining fraud prevention, smart optimization, and a recommendation engine, it ensures that every advertising dollar drives true incremental value, while every publisher impression pays out faster and cleaner.

For advertisers, it means ROI that scales. For publishers, it means monetization without compromise. For the industry, it means a smarter way forward.

👉 Book a demo and scale your campaigns with MAFO today.