In a digital ecosystem defined by automation, transparency, and precision, i/RTB stands out as the programmatic engine that keeps advertisers and publishers in sync - delivering smarter performance, fraud-free campaigns, and optimized revenue in real time.

Whether you’re an app developer or an SDK scaling yield, i/RTB bridges the gap between performance and protection, helping both sides win in a rapidly evolving marketplace.

A Platform Built for the Modern Ad Economy

With over 16 years of industry expertise, 300M+ monthly impressions, and operations across 180+ countries, Mobupps has built i/RTB as more than just a bidding platform - it’s an intelligent ecosystem for growth.

For advertisers, i/RTB helps optimize user acquisition and brand campaigns through advanced AI, predictive modeling, and real-time data.

For publishers, it connects premium inventory to high-quality global demand while ensuring yield, transparency, and safety.

At its core, i/RTB is powered by:

• A proprietary bidding engine that delivers cost-efficient auctions and faster decision-making.
• An integrated first-party DMP for accurate audience targeting and campaign optimization.
• Multi-vertical flexibility, supporting gaming, lifestyle, fintech, e-commerce, utilities, entertainment, and more.

The Performance Problem i/RTB Solves

The global ad market faces a triple challenge: fraud, inefficiency, and data overload.

• Over 22% of global ad spend was lost to fraud in 2023 (Juniper Research).
• Ad fraud is forecasted to rise to $172 billion by 2028 (Statista).
• Meanwhile, CPM and CPC costs continue to climb, making every impression count.

For advertisers, that means wasted spend and unreliable conversions.

For publishers, it means lost yield and eroded trust.

i/RTB was designed to counter exactly that - by combining machine learning, fraud detection, and dynamic pricing to ensure every transaction in the supply chain is both efficient and authentic.

The i/RTB Advantage

1. Smarter Targeting for Advertisers

i/RTB helps advertisers win more bids at better prices through:

• Machine learning and dynamic pricing that adapt bids in real time.
• Automated white- and blacklisting to filter low-quality traffic.
• Bid throttling and pacing controls to optimize budgets before hitting KPIs.
• Localization that customizes creatives and delivery across markets, from APAC to North America.

The result? Better ROI, higher-quality users, and cost-effective scale - even during traffic spikes like Black Friday or Singles’ Day.

2. Transparent Monetization for Publishers

For supply partners, i/RTB ensures clean and profitable trading through:

• Smart bid throttling for pacing and yield efficiency.
• Vertical-based supply curation that matches creatives intelligently.
• Unified auction management to reduce latency and boost fill rates.
• Full path transparency with ads.txt, sellers.json, and Schain compliance.

With a presence across three global data centers (US, EU, APAC) and edge servers ensuring sub-second latency, publishers enjoy faster connections and higher eCPMs - with safety built into every impression.

3. Three Layers of Brand and Fraud Protection

i/RTB integrates multi-layered protection powered by top verification partners like Pixalate, and GeoEdge.

• App-ads.txt and sellers.json transparency eliminate fake supply.
• Ad verification filters ensure only compliant, viewable creatives are served.
• Real-time fraud alerts detect IVT (invalid traffic) before it impacts reporting.
• OMSDK and IAB compatibility as TCF Vendor, maintaining full transparency for all programmatic partners.

This holistic security architecture helps advertisers maintain high ROI and RCPM.

Built for Global Reach, Designed for Local Relevance

What makes i/RTB stand out is its hybrid, globally distributed architecture - with presence across North America, EU, and APAC. Local account managers ensure smooth onboarding, market-specific optimization, and quick response times.

For advertisers, this means the ability to target with fine granularity for campaigns with creatives adapted to language, culture, and user behavior.

For publishers, it ensures consistent monetization quality across regions, whether through direct PMP deals or high-performing programmatic budgets.

Integration to Success - Simple, Fast, Seamless

i/RTB’s plug-and-play integrations include:

• OpenRTB 
• Prebid
• VAST tags
• XML feeds
• Direct SDK integration

The platform’s agile support team ensures quick setup, troubleshooting, and continuous optimization - from the first bid to long-term scale.

Final Thoughts

In a world where precision, protection, and performance determine programmatic success, i/RTB is not just a platform - it’s a partner. By merging automation, transparency, and intelligence, i/RTB helps advertisers grow profitably and publishers monetize confidently.

Whether you’re scaling your branding campaigns, user acquisition or maximizing yield, i/RTB gives you one thing that matters most in the programmatic race - control.

Get started with  i/RTB and scale smarter, safer, and faster today.

👉 Visit this link or write to us at marketing@mobupps.com to book a demo with i/RTB team, and unlock your growth advantage.