Observing website visitors drop off just as they’re on the verge of completing a purchase can be extremely frustrating. Luckily, there’s a tactic to re-engage these almost-converting website visitors: retargeting.

A retargeting approach is a crucial component of your media plan. Through retargeting, you can display online ads to a user based on their previous intent-driven actions on the web. It’s a vital strategy for guiding users toward conversion or another desired action.

Developing a successful retargeting strategy involves identifying where a user stands in the conversion funnel before presenting them with a follow-up ad. Retargeting is most effective when users are in the midst of the funnel, actively evaluating your offerings after becoming familiar with your brand.

Once you've established the connection between a user's actions and their funnel position, you can customize retargeting efforts to deliver ads encouraging them to progress toward conversion. Mobupps provides some retargeting tips for enhancing your strategy.

Why retargeting is important to add to user acquisition? 

1. Get your newest users to complete an important action within your app, such as a registration or purchase
2. Reactivate dormant users and get them to re-engage with your app or make a purchase
3. Inform paying users about new app features or upsell them with offers and promotions

Retargeted users generate on average 37% more revenue events in the first 30 days after installation compared to users who have only been exposed to UA campaigns. It’s also cheaper to re-engage existing users than to acquire new ones. Acquiring a new user can be five to ten times more expensive than the cost of re-engaging an existing one.

Tips for getting the most out of retargeting campaigns

1. Set Clear Goals: Determine what you want to achieve. Whether it's increasing sales, boosting brand awareness, or engaging with a niche audience, clarity in objectives is key.
2. Product Selection: Opt for products with higher profit margins to maximize returns on your retargeting investment. Focus on items that drive significant profits rather than those with minimal returns.
3. Audience Targeting: Tailor your ads to specific groups, such as cart abandoners or past customers. By targeting those closest to making a purchase, you increase the likelihood of conversion.
4. Timing and Frequency: Be mindful of when and how often you display ads. Consider seasonal trends and avoid bombarding users with excessive ads to prevent annoyance and potential backlash.
5. Variety and Testing: Experiment with different ad variations to avoid fatigue and improve effectiveness. Conduct A/B testing to identify which elements resonate best with your audience.
6. Landing Page Optimization: Ensure your landing pages inspire trust and confidence. Incorporate social proof, customer reviews, and trust signals to enhance conversion rates.
7. Monitor and Adjust: Continuously monitor campaign performance and adjust strategies accordingly. Stay vigilant to changes in trends, audience behavior, and ad performance to maximize results.

Example of the retargeting campaign for Mobupps’ client

Our client is the leading shopping platform in the Philippines catering specifically to mothers. Available on both Android and iOS devices, the platform aims to simplify decision-making for parents and bring everyday joy to the journey of parenting.

The primary objective of the advertising campaign was to increase engagement and revenue generation for the Shopping Platform. This involved improving monthly income, enhancing registration rates, and boosting the rate of first purchases.

The advertising campaign spanned over two months, during which various strategies were implemented to achieve the set objectives.

Approach:

• Targeted Advertising: Utilizing UA+Targeting traffic type, the campaign strategically targeted mothers and parents, ensuring the content resonated with their needs and preferences.
• Adherence to KPIs: Adherence to KPIs set by the client was crucial. These included achieving a significant increase in first purchases while ensuring the quality of user acquisition by avoiding fraudulent or inappropriate activity.
• Creative Optimization: Emphasizing the importance of approved creatives, the campaign focused on creating visually appealing and engaging advertisements that complied with the client's guidelines.
• Continuous Monitoring: Throughout the campaign period, constant monitoring and analysis of performance metrics were conducted. This allowed for timely adjustments and optimization to maximize results.

Results:

1.Revenue Increase: The advertising campaign resulted in a notable increase in monthly income for the Shopping Platform, with a $10,000 boost observed within two months.

2. Registration Rate: The campaign successfully achieved a registration rate exceeding 20%, indicating a significant uptick in user engagement and interest.

3. First Purchase Rate: One of the key objectives, the rate of first purchases, saw a remarkable improvement, surpassing 3%. This indicated not only increased user engagement but also conversion efficacy.

Conclusion

The retargeting potential lies in its ability to drive traffic, engage audiences, and convert site visitors into loyal customers. Whether you're implementing remarketing campaigns, utilizing social media platforms, or employing email retargeting techniques, the key lies in effectively utilizing retargeting marketing strategies. However, retargeting campaigns may not reach their full potential without a comprehensive understanding of user interactions with your brand.

By providing a holistic view of user interactions, Mobupps enables monitoring analytics, scaling a media variety, and optimizing automation, so retargeting strategies are more likely to lead to conversions. Our clients can track campaign performance in real time, aligning it seamlessly with broader marketing objectives. The integrated approach not only simplifies the creation of dynamic retargeting ads but also enhances the effectiveness of the entire digital marketing strategy.

This success not only contributes to the client's business growth but also enhances the overall user experience, aligning with the platform's mission to simplify decision-making and bring joy to parenting. Moving forward, continued strategic marketing efforts and a focus on user-centric approaches will be essential in sustaining and furthering these positive outcomes through retargeting initiatives.

So, are you prepared to witness your conversion campaigns rise? Dive into retargeting with Mobupps and uncover how you can turn users into buyers with just a few clicks.