Case PointsBet
Case PointsBet
Introducing PointsBet: A Trailblazer in Online Sports Betting
Imagine a world where sports betting isn 't just a game of chance, but an exhilarating experience powered by innovation and user engagement. This is the world PointsBet has created. As a leading figure in the online sports betting arena, PointsBet stands out with its user-centric interface and pioneering spirit in sports wagering. Their relentless pursuit of innovation and unwavering commitment to customer satisfaction have been the cornerstones of their robust presence in the highly competitive gambling sector.
With a clear vision, PointsBet set out to conquer three major goals:
Enter Mobupps, with a game plan meticulously crafted to help PointsBet hit these targets. At the heart of this strategy were Real-Time Bidding (RTB) and MAFO technologies. This tactical move included:
Technological Edge with MobuppsX: Mobupps brought its A-game by deploying its proprietary MobuppsX platform, a powerhouse of advanced targeting, pinpoint analytics, and streamlined campaign management. This approach was further enhanced with strategic external programmatic purchases, broadening the reach and fine-tuning ad placements for PointsBet. The MobuppsX platform stood out with:
MobuppsX - exclusive inhouse DSP, integrated with exchanges for rigorous publisher application verification and featuring tools like Pixalate, IAS, OMSDK, and MOAT, ensured a user acquisition strategy marked by: advanced reporting capabilities, unmatched transparency, complete control, and brand safety.
The initiative of distributing exclusive T-shirts for registration and a minimum bet of $50 played an important role in attracting and retaining users. This creative across multiple formats and platforms was an immediate success.
Gambling Licensing Process in the U.S.
The licensing process for gambling ads in the U.S. is truly a journey. Each state has its unique regulatory framework, making the process comprehensive and state-specific. That's why we are working with a legal lawyers company in the US, helping us navigate the complexities state by state.
To make the process easier, PointsBet
License Process Breakdown:
Mobupps initiated the license-obtaining process in each state where the advertising campaign was launched. Basic documents: official application forms, ownership charts, organizational structures, financial statements, advertising plans, legal documentation, employee information, and compliance strategies. Despite the many challenges and tight deadlines, working with PointsBet was critical, demonstrating dedication and partnership. This journey highlights the importance of PointsBet's collaboration and invaluable support in Mobupps' licensing efforts.
Victorious Results:
Mobupps' strategic approach over four months culminated in significant results by September, demonstrating their ability to anticipate market trends and adapt accordingly. Starting from small numbers in June, there has been a steady increase in user engagement. The turning point came in August when the Jersey T-shirt offer was introduced, leading to a significant increase in both installs and deposits. This strategy paid off greatly in September: the installations number increased to 23,843, and the deposits number reached 3,126.
The partnership between Mobupps and PointsBet was nothing short of a grand slam:
This partnership exceeded expectations, fortifying the Mobupps-PointsBet relationship and setting the stage for future successes. It exemplifies how strategic partnerships, leveraging advanced technology and expertise, can drive extraordinary outcomes in digital marketing and user acquisition.
The Dream Team: Mobupps' North America Squad
The North American team at Mobupps was the driving force behind this collaboration, showcasing extraordinary skill and unwavering commitment. A dedicated analyst, media manager, and client manager worked on the campaign. Each was responsible for data, client communication, legal aspects, strategy running, and publishers' management and control. Their role was crucial in steering the campaign towards its triumphant outcome.
Key Benefits:
Expert Team Contribution: The North American team at Mobupps was instrumental in the project's success, with their expertise and understanding of market dynamics driving significant outcomes.
Boost in User Acquisition and Retention: Strategic Real-Time Bidding (RTB) and targeted campaigns, coupled with unique sign-up giveaways, effectively enhanced user attraction and retention, boosting app installations and deposits for PointsBet.
Foundation for Future Success: The success of this collaboration not only met the set goals but also cemented the relationship between Mobupps and PointsBet. This strong partnership holds promise for future collaborations and continued mutual success.
Summary:
The collaboration between Mobupps and PointsBet stands as a benchmark in strategic marketing and user acquisition in the online sports betting industry. By leveraging advanced technologies like MobuppsX and implementing a well-orchestrated strategy, Mobupps significantly reduced PointsBet's eCPA and increased first-time bets. The use of Real-Time Bidding targeted campaigns and innovative user engagement strategies like sign-up giveaways played a crucial role in this success.
The expertise of the North America Mobupps team was instrumental in navigating the project to achieve remarkable results, including a projected revenue forecast of hundreds of thousands of dollars for September 2023.
The legal work was done on the ground to ensure streamlined regulation delivery and the special incentive Jersey promotion which was able to push even further the growth and support mutual effort of taking more market share in the online gaming industry. Mobupps and PointsBet case is a shining example of how strategic partnerships, combined with cutting-edge technology and market expertise, can lead to outstanding achievements in digital marketing.
Introducing PointsBet: A Trailblazer in Online Sports Betting
Imagine a world where sports betting isn 't just a game of chance, but an exhilarating experience powered by innovation and user engagement. This is the world PointsBet has created. As a leading figure in the online sports betting arena, PointsBet stands out with its user-centric interface and pioneering spirit in sports wagering. Their relentless pursuit of innovation and unwavering commitment to customer satisfaction have been the cornerstones of their robust presence in the highly competitive gambling sector.
With a clear vision, PointsBet set out to conquer three major goals:
Enter Mobupps, with a game plan meticulously crafted to help PointsBet hit these targets. At the heart of this strategy were Real-Time Bidding (RTB) and MAFO technologies. This tactical move included:
Technological Edge with MobuppsX: Mobupps brought its A-game by deploying its proprietary MobuppsX platform, a powerhouse of advanced targeting, pinpoint analytics, and streamlined campaign management. This approach was further enhanced with strategic external programmatic purchases, broadening the reach and fine-tuning ad placements for PointsBet. The MobuppsX platform stood out with:
MobuppsX - exclusive inhouse DSP, integrated with exchanges for rigorous publisher application verification and featuring tools like Pixalate, IAS, OMSDK, and MOAT, ensured a user acquisition strategy marked by: advanced reporting capabilities, unmatched transparency, complete control, and brand safety.
The initiative of distributing exclusive T-shirts for registration and a minimum bet of $50 played an important role in attracting and retaining users. This creative across multiple formats and platforms was an immediate success.
Gambling Licensing Process in the U.S.
The licensing process for gambling ads in the U.S. is truly a journey. Each state has its unique regulatory framework, making the process comprehensive and state-specific. That's why we are working with a legal lawyers company in the US, helping us navigate the complexities state by state.
To make the process easier, PointsBet
License Process Breakdown:
Mobupps initiated the license-obtaining process in each state where the advertising campaign was launched. Basic documents: official application forms, ownership charts, organizational structures, financial statements, advertising plans, legal documentation, employee information, and compliance strategies. Despite the many challenges and tight deadlines, working with PointsBet was critical, demonstrating dedication and partnership. This journey highlights the importance of PointsBet's collaboration and invaluable support in Mobupps' licensing efforts.
Victorious Results:
Mobupps' strategic approach over four months culminated in significant results by September, demonstrating their ability to anticipate market trends and adapt accordingly. Starting from small numbers in June, there has been a steady increase in user engagement. The turning point came in August when the Jersey T-shirt offer was introduced, leading to a significant increase in both installs and deposits. This strategy paid off greatly in September: the installations number increased to 23,843, and the deposits number reached 3,126.
The partnership between Mobupps and PointsBet was nothing short of a grand slam:
This partnership exceeded expectations, fortifying the Mobupps-PointsBet relationship and setting the stage for future successes. It exemplifies how strategic partnerships, leveraging advanced technology and expertise, can drive extraordinary outcomes in digital marketing and user acquisition.
The Dream Team: Mobupps' North America Squad
The North American team at Mobupps was the driving force behind this collaboration, showcasing extraordinary skill and unwavering commitment. A dedicated analyst, media manager, and client manager worked on the campaign. Each was responsible for data, client communication, legal aspects, strategy running, and publishers' management and control. Their role was crucial in steering the campaign towards its triumphant outcome.
Key Benefits:
Expert Team Contribution: The North American team at Mobupps was instrumental in the project's success, with their expertise and understanding of market dynamics driving significant outcomes.
Boost in User Acquisition and Retention: Strategic Real-Time Bidding (RTB) and targeted campaigns, coupled with unique sign-up giveaways, effectively enhanced user attraction and retention, boosting app installations and deposits for PointsBet.
Foundation for Future Success: The success of this collaboration not only met the set goals but also cemented the relationship between Mobupps and PointsBet. This strong partnership holds promise for future collaborations and continued mutual success.
Summary:
The collaboration between Mobupps and PointsBet stands as a benchmark in strategic marketing and user acquisition in the online sports betting industry. By leveraging advanced technologies like MobuppsX and implementing a well-orchestrated strategy, Mobupps significantly reduced PointsBet's eCPA and increased first-time bets. The use of Real-Time Bidding targeted campaigns and innovative user engagement strategies like sign-up giveaways played a crucial role in this success.
The expertise of the North America Mobupps team was instrumental in navigating the project to achieve remarkable results, including a projected revenue forecast of hundreds of thousands of dollars for September 2023.
The legal work was done on the ground to ensure streamlined regulation delivery and the special incentive Jersey promotion which was able to push even further the growth and support mutual effort of taking more market share in the online gaming industry. Mobupps and PointsBet case is a shining example of how strategic partnerships, combined with cutting-edge technology and market expertise, can lead to outstanding achievements in digital marketing.
