Client’s goals:
Top Games are focused on getting the maximum number of users. Mobupps analyzed the audience segments, optimized the campaign and increased the volume of media with the highest ROI.
GEOs: US, UK, CA, AU, JP
OS: Android&iOS
Pricing Model: CPI

First Month: Mobupps attracted targeted buyers inside and outside the market. Short-term investments generate current profits, and long-term investments in branding work for future profits.
Second Month: Retained users started spending their money on in-app purchases. The team began working with already engaged customers to stay longer and spend more.
And in the third month, we achieved an excellent result.
US > 35k users brought $170k.
UK > 5k users made purchases for $20k.
Japan > 5k users produced $45k income.

Targeted advertising brings the maximum income from in-app purchases.
During these three months, loyal customers made purchases worth >$250,000.

The mobile gaming market is saturated with products. But Evony has managed to achieve 100M+ downloads

Evony Case is just one example of a successful optimized strategy by Mobupps.