Case Dostavista
Case Dostavista

Dostavista is an urgent delivery service based on a crowdsourcing model. The client places an order in the app, and the system selects the ideal courier nearby. Customers simply request a delivery on the Dostavista website or via the mobile app and a trusted courier will pick up and deliver the requested item in less than 90 minutes. It looks simple, but behind the scenes, Dostavista applies its highly advanced algorithms to enable affordable, fast, precise delivery for the mass market. Customers enjoy tremendous convenience, while sellers have the advantage of shipping products in a remarkably short time, via any route, transport, weight or size. Couriers can even collect the cash payment. Overall, the service offers a drastically better experience for all parties involved with a very competitive price.

Challenge:
Dostavista approached MobUpps to promote Android and iOS apps in multiple GEOs, and have chosen such MobUpps products as the media buying product, as well as the mobile performance ad network product.
Dostavista group apps: Mr.Speedy, WeFast, Dostavista, ClickEntregas
Dostavista has chosen the ad network solution to get access to a high volume of global in-app publishers, and the media buying product to manage high targeted campaigns on Apple search, Facebook, and Google.

The goals were set :
Dostavista intended to acquire the maximum new users possible to increase its customer base and ROI. Mobupps was paid for every first order placed.
Geos: APAC + RU

Results:
After first month of campaign promotion mobupps was able to deliver on an avg 110- 120 New Orders per geo which has really helped Dostavista to boost growth in APAC and new focus markets. During initial optimization cycles, Mobupps did couple of changes as our standard process like the following:

  • Сlick to install optimization - we track time from clicking install button to actual result to detect abnormal behaviour.
  • Registration of users and In-App Activity optimization - we track user’s actions after installing an app to make sure that app is being used.
  • Setting of end goal optimization KPIs in mobupps properietry technology platfrom knows as MAFO.
  • Optimization of Mobupps Medial channels by creating unique Whitelist and Blacklist for the campaign.
  • Optimization towards any new event goal added during campaign cycle.

Dostavista is an urgent delivery service based on a crowdsourcing model. The client places an order in the app, and the system selects the ideal courier nearby. Customers simply request a delivery on the Dostavista website or via the mobile app and a trusted courier will pick up and deliver the requested item in less than 90 minutes. It looks simple, but behind the scenes, Dostavista applies its highly advanced algorithms to enable affordable, fast, precise delivery for the mass market. Customers enjoy tremendous convenience, while sellers have the advantage of shipping products in a remarkably short time, via any route, transport, weight or size. Couriers can even collect the cash payment. Overall, the service offers a drastically better experience for all parties involved with a very competitive price.

Challenge:
Dostavista approached MobUpps to promote Android and iOS apps in multiple GEOs, and have chosen such MobUpps products as the media buying product, as well as the mobile performance ad network product.
Dostavista group apps: Mr.Speedy, WeFast, Dostavista, ClickEntregas
Dostavista has chosen the ad network solution to get access to a high volume of global in-app publishers, and the media buying product to manage high targeted campaigns on Apple search, Facebook, and Google.

The goals were set :
Dostavista intended to acquire the maximum new users possible to increase its customer base and ROI. Mobupps was paid for every first order placed.
Geos: APAC + RU

Results:
After first month of campaign promotion mobupps was able to deliver on an avg 110- 120 New Orders per geo which has really helped Dostavista to boost growth in APAC and new focus markets. During initial optimization cycles, Mobupps did couple of changes as our standard process like the following:

  • Сlick to install optimization - we track time from clicking install button to actual result to detect abnormal behaviour.
  • Registration of users and In-App Activity optimization - we track user’s actions after installing an app to make sure that app is being used.
  • Setting of end goal optimization KPIs in mobupps properietry technology platfrom knows as MAFO.
  • Optimization of Mobupps Medial channels by creating unique Whitelist and Blacklist for the campaign.
  • Optimization towards any new event goal added during campaign cycle.