The holiday season in the United States is more than a shopping period – it’s a cultural moment that shapes how people celebrate, connect, and spend. The next few weeks represent the busiest and most competitive window for brands to capture attention, drive sales, and strengthen customer relationships.

This report, created in collaboration by Mobupps and Apptica, will capture the 2024 holiday recap, provide a 2025 outlook, and deliver vertical benchmarks, consumer sentiment, and channel best practices to guide partners’ seasonal strategies.