Case Studies
Case Study
Rocket Money
Turning 5M Installs into High-Value Users
THE ACCOUNT LINK RATE is the ratio of the users who installed the application to those who created an account. It was the main goal we set out to achieve.
Own automated technology for fighting fraud and maximizing customers' ROI through the use of performance and automation data.
Mobupps was assured to achieve 5M+ downloads.
Results:
Mobupps has focused efforts on 3 areas:
- Installs
- Account link
- User Revenue
All indicators increased by more than 500%.
Final level account link rate is 90.67%
Rocket Money has become a successfully optimized case because of using audience profiling, anti-fraud tools, bugdet planning, and other automations from Mobupps.
