Develop and execute global product marketing strategies to position and promote Mobupps products across all key regions (US, EU, LATAM, APAC, China)
Craft clear, compelling messaging, positioning, and value propositions for product launches, feature updates, and ongoing communications.
Lead GTM plans for new products/features including internal enablement, customer communications, and performance analysis.
Create and manage a library of high-impact product marketing assets including one-pagers, product notes, customer case studies, videos, product PR, and blog articles.
Work closely with the demand gen and regional marketing teams to align content and messaging across email, LinkedIn, events, and webinars.
Leverage customer feedback, competitive analysis, and market trends to inform product positioning and content direction.
Partner with product, sales, customer success, and design teams to ensure consistent messaging and a unified product narrative across touchpoints.