Careers
Director WEB
North America
Responsibilities
- Strategic Business Unit Growth & Demand Acquisition
- Portfolio Expansion: Lead the strategy to onboard advertisers and tier 1 agencies across different verticals
- Vertical Penetration: Scale the business unit from limited baseline operations into a dominant, diversified force across 5+ core performance verticals.
- P&L Ownership: Take full financial accountability for the unit's revenue goals, net profit margins, and media-buying efficiency.
- Owned & Operated (O&O) Web Development
- Property Building: Establish, launch, and manage our proprietary lead-generation web properties (including expanding our CoverageSamurai brand).
- Tech-Forward Optimization: Collaborate with technical and design teams to build high-converting static pre-landers, Elementor widget pages, and automated native ad landing pages.
- Advanced Media Buying & Technical Operations
- Specialized Media Buying: Oversee and scale internal performance trading desk initiatives across search, social (TikTok, Reddit), and display channels.
- Call Routing Architecture: Oversee the configuration and optimization of complex RTB ping/post flows, inbound routing trees, buyer group priorities, and timer offsets within Retreaver or Ringba.
- Data Flow & Integrations: Act as the technical bridge to partner engineering teams, utilizing tools like Postman to test, build, and troubleshoot API keys and programmatic web lead integrations.
- Financial Discipline, Reconciliation & Compliance
- Direct Negotiations: Negotiate credit lines, caps, payouts, and favourable payment terms directly with corporate buyers and network publishers.
- AP/AR & Reconciliation: Supervise the weekly and end-of-month reconciliation protocols, auditing duration discrepancies, and buyer returns to ensure data precision before feeding revenue into MAFO.
- TCPA & Quality Assurance: Enforce absolute compliance protocols. Implement automated fraud-mitigation layers and strict "inbound-only" routing rules to eliminate compliance exposure and push back against fraudulent or non-compliant publisher sources.
Requirements & Qualifications
- 6+ years in performance marketing leadership roles (Director, Head of, or Senior Lead) within Pay Per Call, lead generation, or high-scale affiliate networks.
- Proven Track Record of building or significantly scaling a web lead generation vertical or an O&O media-buying unit.
- Expert-level Mastery of call-routing platforms (Retreaver, Ringba) and affiliate tracking suites ( Everflow or HasOffers).
- Deep Programmatic Fluency: Advanced understanding of RTB environments, ping/post integration logic, mapping event data, and testing via Postman.
- Advanced Data Management: Exceptional skills in Excel/Google Sheets (complex pivot workflows, automated reconciliation structures) and familiarity with writing/maintaining Google Apps Script for reporting automation.
- Strict Compliance Acumen: Thorough, uncompromised working knowledge of TCPA regulations, inbound call compliance, and fraud-detection tools.
- Location/Presence: Strong relationship-building network in the North American market, with the ability to represent the company face-to-face at flagship industry events (e.g., MAU, Affiliate Summit).
- Preferred Technical Skills
- Highly comfortable reading and lightly modifying HTML, JavaScript, or WordPress page structures to accelerate deployment.
- Background in overseeing call center QA operations or speech-to-text algorithm filtering
We Offer
- Competitive compensation and performance rewards
- Transparent career progression and regular salary reviews
- Flexible work arrangements that support work-life balance
- Professional development through courses, certifications, and industry events
- The opportunity to work on innovative advertising technologies used by global brands
- A collaborative, international team that values creativity and ownership
- Comprehensive employee benefits
- Team events, celebrations, and unforgettable company experiences
