Mobupps Welcomes Daniele De Canio as Sales Director of Africa
Mobupps, a global leader in mobile advertising and tech solutions, is excited to announce Daniele De Canio's appointment as Sales Director of Africa.
Africa has seen a surge in mobile app usage, digital payments, and e-commerce adoption, particularly in markets like Nigeria, Kenya, and South Africa. In 2025, advertising spending in Africa is projected to reach approximately USD 10.28 billion, marking a 5.5% increase from the previous year's USD 9.74 billion. This upward trend is expected to continue, with spending forecast to exceed USD 12.5 billion by 2030.
Daniele has built a strong reputation as a performance specialist, delivering customized, data-driven solutions that enhance user engagement, drive growth, and optimize campaign efficiency across mobile apps, websites, and CPM campaigns. Before joining Mobupps, he held senior roles at Affle, where he led market expansion across Africa and partnered closely with brands and agencies to deliver ROI-focused strategies tailored to local market dynamics.
With a proven track record in performance marketing, mobile user acquisition, and digital growth, Daniele will lead Mobupps' expansion in Africa in his new role, leveraging his deep understanding of the local market to roll out proprietary technologies that drive measurable business impact across the continent.
“Africa is an evolving, mobile-first opportunity region where precision targeting and ROI‑driven campaigns can unlock tremendous value. Mobupps’ advanced technologies and global expertise are the perfect foundation to deliver tailored, high-impact performance campaigns for advertisers and publishers. I’m looking forward to driving measurable growth for clients and partners across key African markets,” said Daniele.
Yaron Tomchin, CEO of Mobupps, added: “Africa is a rapidly growing digital frontier. Daniele’s deep regional expertise, strong marketing background, and client-first mindset perfectly fit our strategy. Under his leadership, we’ll strengthen partnerships and deliver exceptional value through our premium publisher network and advanced technologies.”
Mobupps expands its global impact by combining regional market knowledge with innovation in ad tech. And Daniele’s appointment marks a strategic milestone in Mobupps’ journey across continents.
About Mobupps
Mobupps is a leader in mobile advertising and technology solutions, with a legacy spanning over 16+ years. Mobupps products, MAFO, i/RTB & MobuppsX, empower marketers to streamline operations, optimize campaigns, and achieve measurable growth.Media: marketing@mobupps.com
Mobupps, a global leader in mobile advertising and tech solutions, is excited to announce Daniele De Canio's appointment as Sales Director of Africa.
Africa has seen a surge in mobile app usage, digital payments, and e-commerce adoption, particularly in markets like Nigeria, Kenya, and South Africa. In 2025, advertising spending in Africa is projected to reach approximately USD 10.28 billion, marking a 5.5% increase from the previous year's USD 9.74 billion. This upward trend is expected to continue, with spending forecast to exceed USD 12.5 billion by 2030.
Daniele has built a strong reputation as a performance specialist, delivering customized, data-driven solutions that enhance user engagement, drive growth, and optimize campaign efficiency across mobile apps, websites, and CPM campaigns. Before joining Mobupps, he held senior roles at Affle, where he led market expansion across Africa and partnered closely with brands and agencies to deliver ROI-focused strategies tailored to local market dynamics.
With a proven track record in performance marketing, mobile user acquisition, and digital growth, Daniele will lead Mobupps' expansion in Africa in his new role, leveraging his deep understanding of the local market to roll out proprietary technologies that drive measurable business impact across the continent.
“Africa is an evolving, mobile-first opportunity region where precision targeting and ROI‑driven campaigns can unlock tremendous value. Mobupps’ advanced technologies and global expertise are the perfect foundation to deliver tailored, high-impact performance campaigns for advertisers and publishers. I’m looking forward to driving measurable growth for clients and partners across key African markets,” said Daniele.
Yaron Tomchin, CEO of Mobupps, added: “Africa is a rapidly growing digital frontier. Daniele’s deep regional expertise, strong marketing background, and client-first mindset perfectly fit our strategy. Under his leadership, we’ll strengthen partnerships and deliver exceptional value through our premium publisher network and advanced technologies.”
Mobupps expands its global impact by combining regional market knowledge with innovation in ad tech. And Daniele’s appointment marks a strategic milestone in Mobupps’ journey across continents.
About Mobupps
Mobupps is a leader in mobile advertising and technology solutions, with a legacy spanning over 16+ years. Mobupps products, MAFO, i/RTB & MobuppsX, empower marketers to streamline operations, optimize campaigns, and achieve measurable growth.Media: marketing@mobupps.com
