Mobupps and ID Finance Expand Strategic Partnership
June 2026 — Mobupps, a global leading adtech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s user acquisition efforts. Following strong performance and impactful results, both companies joined hands to further expand the partnership to accelerate incremental growth and streamline marketing operations.
ID Finance’s focus has been on scaling customer acquisition without compromising user quality in competitive fintech markets. Rather than adding more channels or vendors, Mobupps operated as one of the top growth partners, aligning media strategy, onboarding new acquisition platforms, and handling partner relationships through a unified framework. Complexity was reduced by consolidating control and accountability.
As Agency of Record, Mobupps effectively becomes one of the top operating layers between strategy and execution, enabling ID Finance to move faster, test more efficiently, and maintain quality standards without the fragmentation that typically comes from multi-vendor coordination.
These results are supported by a direct integration through the tech partner’s tracking platforms, enabling real-time tracking of impressions, clicks, installs, loan requests, and approved loans for continuous campaign optimization.
To continue this growth, Mobupps and ID Finance will focus on strengthening technical infrastructure and expanding acquisition opportunities, including the onboarding of new partners, the execution of insertion orders, and direct integrations with the tech partner to ensure seamless, high-quality data flow across all channels.
About Mobupps
Mobupps is a leading technology company with a legacy spanning over 16 years, offering a best-in-class platform that seamlessly connects advertisers and publishers. Backed by strong in-house R&D, Mobupps has been among the early AI adopters, leveraging advanced automation into both product offerings and operations. Mobupps product stack, including MAFO, i/RTB & MobuppsX, empowers marketers to streamline operations, optimize campaigns & achieve measurable growth.
Media: marketing@mobupps.com
About ID Finance
ID Finance is a leading fintech in alternative lending in Spain and Mexico, specialising in providing innovative financial solutions. Founded in 2015, the company leverages cutting-edge technology to develop digital products that help consumers manage their finances more effectively. The group’s mission is to accelerate the digital transformation of consumer finance by addressing people’s real financial needs and helping them achieve their financial goals. Committed to responsible practices, the company consistently achieves solid financial performance while maintaining high standards of integrity and customer satisfaction.
June 2026 — Mobupps, a global leading adtech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s user acquisition efforts. Following strong performance and impactful results, both companies joined hands to further expand the partnership to accelerate incremental growth and streamline marketing operations.
ID Finance’s focus has been on scaling customer acquisition without compromising user quality in competitive fintech markets. Rather than adding more channels or vendors, Mobupps operated as one of the top growth partners, aligning media strategy, onboarding new acquisition platforms, and handling partner relationships through a unified framework. Complexity was reduced by consolidating control and accountability.
As Agency of Record, Mobupps effectively becomes one of the top operating layers between strategy and execution, enabling ID Finance to move faster, test more efficiently, and maintain quality standards without the fragmentation that typically comes from multi-vendor coordination.
These results are supported by a direct integration through the tech partner’s tracking platforms, enabling real-time tracking of impressions, clicks, installs, loan requests, and approved loans for continuous campaign optimization.
To continue this growth, Mobupps and ID Finance will focus on strengthening technical infrastructure and expanding acquisition opportunities, including the onboarding of new partners, the execution of insertion orders, and direct integrations with the tech partner to ensure seamless, high-quality data flow across all channels.
About Mobupps
Mobupps is a leading technology company with a legacy spanning over 16 years, offering a best-in-class platform that seamlessly connects advertisers and publishers. Backed by strong in-house R&D, Mobupps has been among the early AI adopters, leveraging advanced automation into both product offerings and operations. Mobupps product stack, including MAFO, i/RTB & MobuppsX, empowers marketers to streamline operations, optimize campaigns & achieve measurable growth.
Media: marketing@mobupps.com
About ID Finance
ID Finance is a leading fintech in alternative lending in Spain and Mexico, specialising in providing innovative financial solutions. Founded in 2015, the company leverages cutting-edge technology to develop digital products that help consumers manage their finances more effectively. The group’s mission is to accelerate the digital transformation of consumer finance by addressing people’s real financial needs and helping them achieve their financial goals. Committed to responsible practices, the company consistently achieves solid financial performance while maintaining high standards of integrity and customer satisfaction.
