Total Conquest and World at Arms

The challenge

  1. Increase user base in main focus markets
    for Total Conquest and World at Arms
  2. Increase user engagement and lifetime value
  3. Increase volumes of in – game purchases and ROI

Methodology

  • 1. Media plan consisting of previously well – performing apps
    for strategy game genre. Focusing on creatives and placements
    with higher click-through rates: Interstitials and Video
  • 2. Days 1 – 5: Run on a strict daily cap, tracking in-app activity
    such as Tutorial Completion stage and retention
  • 3. Days 6 – 7: Media sorting, increasing volumes from
    sources which stood on Tutorial Completion and user
    retention Benchmarks and cutting-off publishers which
    do not perform
  • 4. Days 7 – 14: Increasing volume from performing
    publishers, stabilizing volume and ROI

Results

Conversion volumes increased by 400% and conversion rates improved by 25%, in a period of 4 weeks.
CTR increased by 15%.
Additional Android Smartphone campaigns were subsequently added to the program in the US and Europe,
significantly accelerating growth.

FoodPanda

The challenge

  1. Create a stable user base in key emerging markets
    such as Eastern Europe and South East Asia
  2. Significantly increase organic growth for the food
    delivery app from targeted media

Methodology

  • 1. Media plan consists of best performing publishers for the
    Food&Drink vertical
  • 2. Days 1 – 5: Run on a fixed daily cap, tracking performance
    of the selected media sources and adding new sources
  • 3. Days 6 – 7: Analysis of initial performance, and re-sorting:
    building a private network of apps specific for FoodPanda
    from best – targeted media
  • 4. Days 7 – 14: Gradual growth and stabilization of the volume
    from the best performing media sources, monitoring of the
    organic growth

Results

100% Growth in conversion rate each subsequent month, despite the focus on emerging markets.
Newly added campaigns in additional countries significantly accelerated the growth of organic users.